I am a French guy passionate of technology and Business strategy. I use my experience to share with people, some key elements that can help them in their business. Hope you will enjoy the articles and please don't hesitate to provide your experience and feedback to improve the content of this website.
Why differentiation In an established market and with heavy competition, different and new value proposal can help the company to expand his current market. This helps to gain competitive advantage, Read More
It is important to ask the right questions, to identify yourself: How are you organized? What is the competitive position of your company? What are you activities and products? What Read More
Innovation can be different ways: Innovation is different from invention: it is the introduction of new amelioration. We can distinguish different type of innovation: Product innovation: It is a product Read More